Smart Energy GB

Pep Talk

︎︎︎DIgital Campaign

︎︎︎Video, Banners, You Tube

_{Smart energy needed a digital campaign that inspired active smart meter users to engage with their home display units more often.

The hero film was based on the notion that the display’s readings are more than just numbers, they are proof of success and a digital pat on the back for Brits who manage their energy responsibly.

We also created a suite of behavioural nudges in the shape of digital banners and programmatic You Tube bumpers that retargetted users based on the genre of content they were about to watch.}