Foot Locker Europe
Social Content
We use Foot Locker Europe’s social channels to create uplifting narratives around the brands commitment to inspiring change. We target Gen Z by actively empowering them as we believe it’s their time to shape the world using creativity as the form of rebellion that will create a brighter future.
We elevate diverse voices by co-creating purposeful micro campaigns with creators and infuencers, run weekly photoshoots across EU markets and reaffirm the brands relevance to sneaker culture via insightful social plays and content.
As creative director on the account, I have overseen countless innovative, social approaches to telling these stories: Charity streams on Twitch, Giphy competitions on Instagram, TikTok trends, meme hacks. You name it, we’ve probably done it.
We elevate diverse voices by co-creating purposeful micro campaigns with creators and infuencers, run weekly photoshoots across EU markets and reaffirm the brands relevance to sneaker culture via insightful social plays and content.
As creative director on the account, I have overseen countless innovative, social approaches to telling these stories: Charity streams on Twitch, Giphy competitions on Instagram, TikTok trends, meme hacks. You name it, we’ve probably done it.
