Foot Locker
Europe
Celebrate Foot
Locker
︎︎︎Social Media Campaign
︎︎︎Insta, TikTok. Influencer
In a time where more youth feel disenfranchised than ever, we united them using a creative platform that celebrated sneaker culture and the community behind it.
To land our message, we created over 20 platform assets in a sustained, social-first campaign that enagaged Foot Locker fans on Tik-Tok and Instagram.
Our innovative use of these platforms included Instagram gamefication, utilising Tik-Tok Duet’s to surprise and delight followers and raising charity via a digital sticker.
