HayU’s new, Below Deck Adventure series was more adrenaline-fuelled than previous shows but we still needed to target existing reality TV fans. Our infleuncer campaign kept hearts racing with a suite of high-energy influencer content designed to dial the action upto 11.
We collaborated with adrenaline junkies and influencer personalities across TikTok and Instagram to create tongue-in-cheek ‘extreme’ content while streaming the trailer, either on their phone or on their TV. This laddered up to our campaign concept, ‘Stream At Your Own Risk’ which helped us reach broad audiences and create authentic content relevant to each influencers niche audience.
