Smart Energy GB

Out Of Daters

︎︎︎Social Campaign


  ︎︎︎YouTube Pre-Roll

<sub>I created a suite of hyper-targeted videos that reached a specific ‘rejecter’ audience based on their online behaviours and convinced them that updating your energy meter is merely a normal part of British progress.


Been searching for music videos? We delivered a relatable message that communicates how our energy system is as dated as a 60’s dance moves. Big on foodie accounts? We delivered a message to make you aware that our energy system is as dated as an aspic lunch.

Research showed that our uncompromising rejecters turned into open-minded advocates and agreed that ‘analogue meters are out-of-date and need updating’ and ‘smart meters are an important part of British progress’</sub>

︎︎︎PREV