Ballantine’s

Standing Up For True Music

︎︎︎DIgital Campaign

︎︎︎TVC, OOH, Content

_{Ballantine’s Whiskey needed to keep up with evolving millennial attitudes so we helped them tap into their brand purpose and give it new relevance by creating a global, but locally relevant campaign that highlighted the brands authentic and active involvement in the True Music scene.

Our insight was that artist and fan are on a shared journey of struggle and reward, which lead us to the universal idea that music connects. Our anthem film stood as an manifesto for this and reaffirmed Ballantine’s position as Standing up for True Music. Short documentaries and OOH extended the platform by making it relevant to audiences in our key markets.}