eBay
Swap ‘em
Out
︎︎︎Paid Campaign
︎︎︎Video Asset
To help raise awareness of eBay’s “Swap ‘em Out” activation, we created a paid content campaign to help eBay highlight their authenticity guarantee offering while cementing their sneaker credentials with their core social audience.
The short paid assets were supplemented with our influencer campaign which featured some of the biggest OG’s out there, all comms geared towards encouraging sneakerheads to swap the sneakers they don’t wear with ones they do using eBay.
